Do you have an email marketing strategy in place for your small business? If you are a really small business, you might not think that email marketing is for you. Truth is that all email marketing is for you. Email marketing has been and will continue to be an effective means of marketing to potential clients and current clients.

5 Email Marketing Services for Small Business

More than 3.7 million people worldwide use email and we are willing to bet that some of those people are in your target audience. If you think that email marketing is a thing of the past, think again. If you look back over the past year, it isn’t unlikely that you’ve been in your email, saw a note from a list you’d subscribed to and clicked through to make a purchase of a product you’d forgot in your cart.

Email marketing is sophisticated these days and that means that you have to use the best email marketing services for small business to help you stay afloat when you are working toward your goal or email marketing mastery.

With all of the options that you have for email marketing services, how do you know which ones are the best? Which ones are going to allow you to get the best results? There are a lot of great options out there and we are going to go over 5 with you today.

1. Constant Contact

One of the largest and fastest growing email service providers online, Constant Contact is one of the … READ MORE ...

Most of the people still think that at an early age, planning for retirement is not a priority. However, those who ignore it, generally regret in the longer run. It is very important to choose the right pension plan to ensure a happy life for oneself and for the family members. We are living in a time where the life expectancy is increasing along with the cost of medical healthcare. Thus, making the right decision about the best possible pension plan has to be the priority.

Following are the top five tips for choosing the perfect pension plan

  1. Start early:

The first question that comes to the mind is how early you should start with the pension policy. The right answer will be the moment you get your first salary. It is never too early to plan for the future. You have to set aside some funds for the rainy day and believe us they will come. As the time passes by and your income increases, you should increase the contributions to the pension plan as well.

  1. Diversify:

It is never a wise decision to invest all your funds at one place. Choose different methods of investing under the pension plan. You can either read about it online or take help of a financial advisor. If you are not good at managing funds, latter will be the better choice. It is always good to take help from an expert to avoid any long-term or even short-term loses in … READ MORE ...

Private EquityConsiderably of this material was obtained from Private Equity Blogger There are other lists of small business college rankings, but the list below is limited to graduate schools that provide applications in private equity. In 2007 private-equity firms have been responsible for 28% of the purchases of midsized wellness-care organizations, according to Bain. By promoting portion of the enterprise to private equity, the owner can take out some value and share the threat of development with partners.

In addition to these private equity tactics, hedge funds employ a assortment of distressed investment approaches like the active trading of loans and bonds issued by distressed companies. The 20% of gross income generates millions in firm costs, so some of the top players in the investment industry are attracted to positions in such firms.

Investors in private-equity firms (as opposed to investors in the funds run by these firms) have their own reasons to withhold applause. Yes, at times they cut jobs(if a firm is losing funds, adjustments have to be produced or ALL jobs will be lost).

Clientele who want to withdraw revenue from a bank can do it on demand, from a mutual fund overnight, from a hedge fund month-to-month, quarterly, annually, or in pretty uncommon circumstances, bi-annually. As private equity firms determine potential portfolio companies in which to invest, they go by means of a merger & acquisition transaction approach to acquire these new portfolio providers.

Only the Distressed and Turnaround funds saw notable increases in fund raising in … READ MORE ...

debt funds

There are many options available to invest your surplus money. However, one needs to assess every possible alternative of the investment before actually investing into any. Short-term debt mutual funds can be an ideal choice if you are looking for a short-term investment. The short-term debt MFs invest in corporate bonds, government securities, treasury bills, and money market. It has a holding or lock-in period of 3 years. Investing your surplus money in the short-term debt mutual fund is beneficial in many ways.

Perks of investing in the short-term debt mutual fund –

  • Tax Benefits

Imagine your investment giving tax benefits. Sounds exciting, right! It is possible in case of short-term debt mutual funds. The debt funds held for more than three years are treated as a long-term investment and taxed at 20% with indexation. Also, TDS isn’t deducted from the returns.

  • Flexibility

Short-term debt MFs have high liquidity as compared to other MFs which is an important factor for the investor. You can withdraw your money plus returns anytime unlike fixed deposits. Short-term debt mutual funds do not charge you any fee for withdrawal, unlike other mutual funds which make them more flexible.

  • Low-risk factor

If you are not willing to take a big risk, then debt mutual fund is the perfect fit for you for the investment. It has low risk and will give you regular rewards than other mutual funds. Thus, it is ideal for the investors with low-risk appetite.

  • Safe and stable returns

Their shorter maturity … READ MORE ...

This blog takes a look at five situations that require borrowing a loan from your bank.

Every business, whether a start-up company or an established multinational firm, sees ups and downs in its working cycle. There are times when further work is forestalled by a lack of revenues. At such times, it becomes impossible to function without borrowing money to take the next step.

However, smaller companies are not keen on getting into debt. But taking a business loan can also help the company in many ways. These are 5 top reasons for taking a business loan:

1. To expand operations

The primary reason why most companies borrow business loans is when they wish to expand the size and scope of the company’s operations. A company that takes off well and has stable revenues will wish to increase its bottom line even further. Thus, it may need a business loan to buy new office premises, or invest in storage facilities, or put in place a new supply-chain network or just expand into a new geographical area. A loan from the bank at this juncture can give a fillip to these plans.

2. To buy more equipment or hire manpower

Once a business starts expanding its scope of operations, it must invest heavily at all levels to ensure steady growth. You can hardly expect that the initial capital, machinery and staff strength you began with can sustain the next level of development for the company. For example, if you are the … READ MORE ...