What is a Laminated Direct Mail? Unveiling the Truth Behind This Powerful Marketing Tool!

When strategizing your direct marketing efforts, it is important to consider how laminated mailers can help you get, and retain, customers. Laminated mailers are thicker than postcards and provide more protection for the message that you want to convey. It is also important to think about what you’re trying to accomplish with the materials before designing a mailer yourself. The key thing here is not only considering why you would use this laminated mailer, but why send these instead of regular postcards or fliers?

What is a laminated mailer?

  1. Laminated mailers are typically thicker, sturdier postcards or flyers.
  2. They provide more protection of the message you want to convey.
  3. Mailers are more expensive than regular postcards and fliers, but they last longer and can be reused when laminated.

Why use a laminated mailer?

  1. Laminated mailers protect your message from getting wrinkled or torn.
  2. Mailers and flyers provide a sturdier feeling than regular mailers.
  3. Laminated mailers and flyers can look more professional than regular mailers, which will gain your potential and current client’s attention.

Benefits of sending out a laminated mailer?

  1. They can be reused multiple times.
  2. They provide a more professional texture and feel than regular mailers. There are even those mailers that are ‘soft touchand provide better quality.
  3. Mailers and flyers look more professional.

Sending out a laminated mailer is an easy way to get your message in front of potential customers. If you need help to decide what type of content should be included … READ MORE ...

Why Having a Work-Life Balance Is Important

It’s difficult to establish a balance between managing your work schedule and taking some time off to recharge. Most employees are pressured to work longer hours and are often required to attend group functions frequently. This leaves little time for them to pursue their own goals. Fortunately, it’s possible to balance both of these aspects that help define your life. There are four reasons why it’s important to balance the time you dedicate to your profession with the time you spend close to home.

Decreases Burnout

Although job burnout isn’t considered a medical condition, the intense buildup of stress can promote unhealthy lifestyle habits. You’re more likely to lose patience with customers and other coworkers, perpetuating negativity and drama in the workplace. Burned out employees feel less enthusiastic about future goals and may lash out at others with cynical remarks. Taking an incremental approach with your workload decreases stress and increases efficiency. 

Boosts Productivity

You may feel busier with more to do, but slogging through mountains of paperwork outside of work hours doesn’t make you more productive. Employers who want to know how to keep employees motivated should resist the temptation to perceive relaxation as laziness. Employees who take occasional time off often return to work with a renewed attitude, lowering absenteeism and motivating them to complete more work than usual on their own. It’s important for employers to delegate tasks to employees and set a schedule they can manage.

Increases Social Life

Human beings are social creatures. Spending … READ MORE ...

Local SEO And Other Business Advice From Top SEO Companies In Orlando

If you are a local business owner, one of the biggest challenges you face today is to optimize your website for voice search and mobile devices. Smartphones and tablets have become increasingly popular, so you have to find ways to make your website available to the millions of people using them. It is not enough to focus on having your website reach as many people as possible; you also need to reach those people at a fraction of the cost. This article will offer you several SEO tips for local businesses in Orlando FL that can help you succeed in your business.

If you own a business in Orlando FL and are trying to keep costs down, you may want to invest in voice-recognition technology for your websites. Some of the top SEO companies in Orlando FL can help you reach even more customers and increase your profit margin. Having your website available to voice search gives you a leg up over the competition and you may be able to save up to 90% off of what you would pay otherwise.

When a customer calls your business, they will tell the operator that they are looking for what they need on their website and then they will have the option to search by voice search. The voice search will bring up the results that your website has been optimized for voice search and it will allow the customer to choose which results they want to see. You may even have … READ MORE ...

Improving Quality Control in a Manufacturing Shop

Regardless of the size of your manufacturing operation, quality control should be a big deal. The quality of your product has everything to do with customer loyalty, so you can’t afford to let issues with poor design or function linger. You may think everything is going well, but there is always room for improvement. Here are a few tips for making your quality assurance strategy even better.

Define Quality for Your Company

However you define quality with your product and workplace performance determines where you start your quality control process. Consider how many defects you are willing to accept in a batch and which steps can be taken to reduce that number. Many companies looking for lean manufacturing also start with end-product evaluations, but you can improve efficiency in any area.

Upgrade and Maintain Equipment

Old, outdated equipment may get the job done, but upgrading for newer models or making repairs could do the job better. It is always advised to perform routine maintenance checks, which should include vibration monitoring Hendersonville TN companies can offer. Keeping your equipment calibrated reduces manufacturing errors.

Train Your Employees

Skilled labor is the best way to have a quality final product. Don’t skimp on training during the hiring process. Set up a quality control officer and have the person trained in what you expect and how to ensure compliance from employees. Teach employees how to monitor products or processes for defects or abnormalities. Make quality assurance everyone’s responsibility.

Use Technology to Your Advantage

Even … READ MORE ...

How Digital Marketers Can Join the Fight for Climate Change

The job of marketers is to sell things, and that usually does mean THINGS. But advertising, particularly cutting-edge, digital marketers like Eyal Gutentag, have started to use their expertise to educate the public about the dangers of climate change.

Marketing Reach

Digital marketing reaches millions of consumers a day, and many of those consumers are in the Millenial demographic, a group that is becoming increasingly concerned about the climate crisis. Millennials vote with their wallets and do not hesitate to change brands if they perceive that a company is not climate savvy or willing to respond to consumer demands for more sustainable and environmentally friendly products.

Done with Small Talk

Many consumers have been taking personal steps to reduce their carbon footprint, but there is a growing attitude that says that it is time for more action from large companies, as well. Students are others are protesting through school strikes and demonstrations to let governments and corporations know they expect to see action. Digital marketers can create campaigns to highlight a company’s climate policy and let people know which corporations are making changes to products, manufacturing and policies to use less energy and produce less pollution.

Grass Roots Businesses

Many of the businesses leading the climate change efforts are small and were started through crowdfunding, a common digital marketing technique. An example of this would be companies that clean up plastic on beaches and in the sea and turn it into beads, which are then made into bracelets … READ MORE ...