Ad Fraud Hasn’t Come to Audio – Or Has It?

When we think of ad fraud, we tend to think of things like PPC ads, mobile apps, and video streaming platforms. What we normally call ad or click fraud is very easily perpetrated in a display environment. It is much harder to pull off with streaming audio. But that doesn’t mean ad fraud in the audio space is nonexistent.

Advertisers and audio platforms have long said that they don’t see a lot of ad fraud in the audio space. But recent discoveries by a number of ad fraud detection services seem to counter those claims. Granted, ad fraud in audio streams is not nearly as prevalent compared to display ads, but at least some experts say that audio streams are becoming more attractive to fraudsters.

Monthly losses from ad fraud in audio are estimated at roughly $1 million right now. Compared to the amounts lost via PPC ads, website banner ads, etc., that’s not a lot. But in terms of sheer dollars and cents, $1 million constitutes a significant monthly loss for advertisers.

How Ad Fraud Works

Ad fraud is a crime that works by fraudulently creating charges for advertisers by faking clicks, impressions, views, etc. One of the most common forms of ad fraud is click fraud, a scenario in which a fraudster simulates fake clicks knowing that every click represents a charge against the advertiser.

Media channels involving visual display are easy targets for fraudsters. With PPC ads, there are numerous ways to artificially inflate clicks. On a … READ MORE ...

Moving Your Ebay Items

Moving your items on Ebay is not a simple task. There are many things that need to be considered and taken care of before the move. This guide will help you with everything you need to know about moving your Ebay items.

It is important to make sure that you have all the information before you start packing up your items. The first thing that needs to be done is take a photo of each item and make sure they are in good condition. Next, it is important to pack them up properly so they don’t get damaged during transportation or in the new house. Once all of this has been taken care of, it’s time to list them on Ebay again and ship them off!

What You Need to Know

Ebay is one of the largest and most popular online marketplaces in the world. It is a great place to sell your items, but it can also be a daunting task to figure out what you need to do to get started.

Here we will cover some of the most important steps you should take before you start selling on Ebay.

E-Commerce is an industry that has grown tremendously in recent years. With more than 600 million active buyers worldwide, e-commerce sites can provide an opportunity for both buyers and sellers all over the world. The market for e-commerce platforms has become very competitive with many options available for sellers and merchants alike.

Save Time and Money with These

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3 Ways To Assist Senior Family Members

If you have senior family members, they might require assistance with daily living or planning for the future. While there are many ways to offer support, here are three suggestions for your consideration, from consulting a Medicaid expert to spending quality time together.

1. Consult a Medicaid Expert

Enrolling in Medicaid is a rite of passage for many seniors. If you and your loved one have no idea where and how to begin, think about talking with a Medicaid planner & consultant. Many certified planners offer skilled nursing home patients and their families a free consultation that lets them ask questions and better understand their federal retirement benefits.

2. Take On Routine Tasks

Perhaps your mother is dealing with arthritis in her hands that makes grocery shopping more challenging, or your father has recently given up driving. If scenarios such as these sound familiar and you live nearby your family member, offer to take on some of the shopping or driving tasks or attend appointments with them. If you don’t live nearby, consider setting up a personal shopping or driving service that caters to their needs and allows them to thrive.

3. Spend Quality Time Together

One of the greatest gifts you can give senior family members is to spend quality time together. Whether you make regular phone or video dates, home visits, or schedule special meals or events, setting aside time to enjoy each other’s company is invaluable to the entire family’s health. Experts recommend doing or … READ MORE ...

What is a Laminated Direct Mail? Unveiling the Truth Behind This Powerful Marketing Tool!

When strategizing your direct marketing efforts, it is important to consider how laminated mailers can help you get, and retain, customers. Laminated mailers are thicker than postcards and provide more protection for the message that you want to convey. It is also important to think about what you’re trying to accomplish with the materials before designing a mailer yourself. The key thing here is not only considering why you would use this laminated mailer, but why send these instead of regular postcards or fliers?

What is a laminated mailer?

  1. Laminated mailers are typically thicker, sturdier postcards or flyers.
  2. They provide more protection of the message you want to convey.
  3. Mailers are more expensive than regular postcards and fliers, but they last longer and can be reused when laminated.

Why use a laminated mailer?

  1. Laminated mailers protect your message from getting wrinkled or torn.
  2. Mailers and flyers provide a sturdier feeling than regular mailers.
  3. Laminated mailers and flyers can look more professional than regular mailers, which will gain your potential and current client’s attention.

Benefits of sending out a laminated mailer?

  1. They can be reused multiple times.
  2. They provide a more professional texture and feel than regular mailers. There are even those mailers that are ‘soft touchand provide better quality.
  3. Mailers and flyers look more professional.

Sending out a laminated mailer is an easy way to get your message in front of potential customers. If you need help to decide what type of content should be included … READ MORE ...

Insight Venture Partners Careers

Insight Venture Partners is usually a top international venture capital and private equity firm. It invests in providers that happen to be early-stage and is within the growth-stage stage. Its target sectors include things like mobile, the world wide web, big data, artificial intelligence, construction technology, and healthcare. The firm has raised much more than $8 billion in funding and has invested in a lot more than 200 growth-stage corporations. Insight’s portfolio has incorporated a wide range of organizations.

Insight Venture Partners is Usually a Diversified Firm

Its personnel is from a diverse selection of backgrounds. The enterprise is 51.2% female and 44.6% ethnic minorities. The firm’s workers are most likely to become Democrats, though it will not possess a big diversity of political parties. All around, staff members stay with the firm for a typical of 3.9 years. Insight features a total annual revenue of around $2 billion.

Salaries Differ Extensively at Insight Partners

Managing Directors earn $202,214 on average, though Vice Presidents and Controllers make a median salary of $57,077. Lower-level workers earn a typical of $26,515 per year. Insight Venture Partners’ staff is comprised of persons with diverse demographics. The company is mainly composed of Democrats, and its staff is 51.2% female. The typical length of employment is 3.9 years.

A High-Growth Venture Capital Firm

Insight Venture Partners can be a high-growth venture capital firm having a large presence within the New York market. The company’s personnel are primarily women, with 44.6% of them being ethnic minorities. … READ MORE ...