Customer Service + Longevity

Trying to get new customers is a full-time job. Potentially, prospective customers are everywhere, but getting their interest and attention can be extremely time consuming. Sometimes there isn’t much time left over to focus on other customer service and sales related aspects of managing your business. One strategy many businesses use is to try to obtain repeat business from former or existing customers. It’s far easier to get a sale from someone who has already purchased from you, especially if they had a great experience

Customer Service + Longevity

When Was The Last Time You Checked On An Old Customer?

Existing customers can easily get lost (and forgotten) in the shuffle when a business is trying to grow. Unfortunately, when we lose an existing customer for a new one, we haven’t gained anything. We have however, lost time, money, and effort by letting one get away. With every customer that goes somewhere else, their investment (in you) goes with them. They will also be the hardest customer to get back. In Entrepreneur Magazine, Gary Vaynerchuk’s blog reminds us of the difference between farming and hunting when it comes to repeat customers,

“Farming is focused on nurturing your customer through a caring relationship. Hunting is trying to close another deal…”

Retention

In a challenging economic environment sometimes all you can hope for is retention, when it comes to market share. Customers will only be loyal to you if you are loyal — and attentive, to them. A loyal customer base is what creates the foundation for your livelihood. Without customer retention, you have nothing. The ability or inability to retain customers is the difference between life and death to a company. Remember, businesses need to participate in the lives of those whom they wish to participate in the lives of their business.

Trust

It takes time to prove consistency when you are new. Lasting is the true test of whether you are doing it right or not. Having been in business for forty years, we understand that customer retention comes from quality customer service and always being the consistent provider of what a customer will need. Regardless of what a business sells or does, trust is key. This is the kind of example of company customer service you want to aim for.

Easy Maintenance

Positive engagement is about all it takes to maintain existing customer bases. What that engagement is, is up to you. The marketing choices you make should be based on the industry you are in and type of people you have to deal with. What easy things can you implement that not only remind your existing customer that you want to continue doing business with them, but also provide them with something of value – we like to call them easy productivity wins. How can you deliver it to them?

Each customer is an essential piece of your businesses financial foundation. The stronger you build your foundation, the greater chance you have at sustained success. Every business begins with the intention …

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Discover Unknown Benefits of Having a Travel Insurance on Canada Trip

Canada is a land of scenic beauty. However, a badly planned trip to Canada can give one a sour time. In the itinerary checklist, one should never forget to get travel insurance. Travel insurance for Canada can save you from unforeseen expenses. A wide range of cover can be availed in travel insurance such as cover for damage from an accident, medical emergencies, theft of personal belongings or cancellation of flights. While evaluating travel insurance plans, make sure to look for different categories of policies based on factors like category of the person traveling – senior citizen, businessmen, etc. A frequent traveller, for example, can choose an annual plan. Tailoring an insurance policy so that it covers a group is also available. Some of the major benefits that you can avail on buying travel insurance Canada are: 

Discover Unknown Benefits of Having a Travel Insurance on Canada Trip

Get a Cost-Efficient Comprehensive Cover 

The mundane task of buying travel insurance can actually sometimes help you avoid grave financial losses. Begin by listing down the covers that you need. Then, if you are traveling in a group, list down the categories of people. In case you are a frequent flyer, list down the number of trips. Buying a policy that suits your needs means avoiding buying an expensive policy that does not meet your demands. It also assists in avoiding cheap policies that do not provide adequate cover.

Travel Policy Covers Medical Emergencies

Traveling overseas can mean falling prey to unfamiliar illness. For anyone who is travelling to another country, this is one of the most undesirable situations. Any such health emergency can lead to sky-rocketing medical costs. Buy a travel insurance policy that provides comprehensive coverage such as cover for hospital expenses, expenses pertaining to medical emergencies, medicinal bills, expenses for existing illness, et al. Have a relaxed time in Canada after having you and your family’s health expenses covered by a comprehensive insurance plan. Make sure that you furnish all the information regarding your medical history in the proposal form so that issues do not arise while making a claim.

Cover for Cancellation of the Trip

Another major challenge while traveling comes in the form of flight cancellation. The benefit of buying a travel insurance policy is that it provides a cover for the cancellation of the trip for the following reasons:

  • Cancellation of flight due to natural or man-made disasters.
  • Cancellation of flight due to issues with flight.
  • Emergency medical situation of a family person not traveling along, et al.

Get a Cover for Theft or Loss of your Personal Belongings

Travel insurance policies also provide cover for baggage carrying valuables or important documents,  that can get lost or stolen while on a trip. A comprehensive travel insurance policy can offer financial reimbursements in such cases.

Buy a Policy with Minimum Exclusion to your Needs

At times, travel insurance policies have certain limits on the range of cover and the amount of cover. It is recommended to compare any possible exclusions in the policy with your needs to get …

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Alternatives and Tips for Working Capital Financing by Banks

Canadian business owners and financial managers who seek finance by banks or other sources generally experience growth in sales and profits. That’s the good news, which of course is offset by the fact that this type of success requires additional working capital.

Liquidity has become the name of the game and ‘money is king’ even today never seems like an old-fashioned cliche? . A recent study by the Conference Board of Canada shows that the main concern of business owners is working capital cash flow. (Also referred to as ‘regulatory and competition issues’)

Alternatives and Tips for Working Capital Financing by Banks

So you have assets … but can those assets generate cash flow by banks or other alternative sources.

For working capital needs, this is all about ‘current assets’ which includes receivables and inventory. When you invest in these two assets to generate sales, your working capital needs increase, and your ability to manage and hand over those assets plays a key role in the provision of working capital by banks, and non-bank institutions.

You don’t need to be afraid to get into traditional or alternative working capital solutions if you have managed your current assets correctly – you only make money for liquidity, and that is rarely a bad thing.

So, Canadian chartered banks are the solution for your needs. Maybe, maybe, maybe our answer, which means that if your company is able to meet the bank’s criteria for a revolving credit line, your needs can usually be met. What is even more concerning for our clients is their ability to not be able to produce enough financing for a sister from receivables, aka inventory.

That then led us into an alternative to bank financing, which is a fast-growing area of asset-based financing, specifically asset-based credit lines. This facility is more expensive, but gives you a total margin of the market value of your receivables, inventory, and, guess what, we will throw equipment and real estate if you want to provide a temporary margin. And remember, your balance sheet doesn’t take on debt when you enter a bank or alternative asset-based credit line, you only get money from your finances for cash flow.

The reality is that alternative financing methods are increasingly popular – yes they are more expensive, but if your company generates sufficient margins and returns on capital, your ability to utilize almost unlimited working capital can prove to be a very positive experience.

The reality of working capital financing by banks or alternative methods is always the same – you need to determine the turnover of your assets, there will always be times when you need a bulge in your inventory and A / R to fund your growth.

Liquidity, that’s the problem. Talk to a trusted, experienced, and credible Canadian business financing advisor to make sure your traditional and alternative business financing options are available first, clear, and second!…

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What is Manufacturing Financing?

The manufacturing industry as we know it is one of the most important and biggest industries in the world. In fact, it is so large that it has a value of over 2 trillion dollars, and is known to make up 11% of all the industries that exist financial though this is an industry that is very valuable and worth a lot of money, some manufacturing companies find it hard to keep financial sustainability. Financing is no doubt important for every industry, especially for manufacturing companies that have a lot of product production expenses. Financial organizations can be complex for manufacturers to keep up with since they have multiple factors that have a lot to do with funding. This includes completing purchase orders, paying bills to run the factory, buying essential tools and materials and of course running the projection of the machinery and equipment. Once all of this adds up, the price and total can make almost any manufacturing business feel pressured in their finances. But fortunately, there are ways that manufacturers can get help in their financial area so that they have balance in their business. Here are details about manufacturing finances and also how to get a loan for financial help :

What is Manufacturing Financing?

First, What Is Manufacturing Financing?

If there is no excellent financial health when managing a manufacturing business, it is most likely that the manufacturing production will be unsuccessful. But the problem that most companies find with manufacturing is that others can come in very rapidly like a constant clock. This is where some manufacturing companies can stumble because if they can’t keep up with their financial health, it’s nearly impossible to keep up with the overflow of orders. This can lead to the business having to reject a manufacturing request which is not good for business. The good news is that if manufacturers are finding it hard to complete and accept orders due to their finances, they can get manufacturing financing loans. There are many companies and even banks that are willing to support manufacturers with their expenses and product production. Getting manufacturing finance support does just have strings attached to it, but it’s definitely something and is considered applying for if a financial boost what a manufacturing company needs.

How To Get Manufacturing Financial Help

Being able to get a financial loan for a manufacturing company can either be complex, straightforward or plain easy. It usually depends on multiple factors; the company, how much it needs to and what companies they are getting the loan from. All of this varies, so it would be very hard to tell right off the bat if the company can even get a loan. Then, the manufacturing companies have multiple options to choose from and will need to pick one fits their needs and interests. Loan options like; business cash advance, SBA Financing, supplier financing, asset-based lending and more. But despite the fact that there are many factors that apply to get a loan, there are fortunately some …

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Investor Presentation – Powerful PowerPoint Pointers

In an earlier article entitled, “The Investor Presentation – Your Chance to Set The Hook”, I talked about the importance of making an effective, compelling investor presentation. I mentioned that an investor presentation was an opportunity to make a great first impression, establish credibility and create trust. Today I would like to pass along some pointers that will help you do that. And remember, these pointers don’t just apply to investor presentations, they apply to any presentation.

Your slides should be used only for the purpose of supporting your verbal remarks. Your slides should not draw attention away from you. Again, they should support you, not complete with you for audience attention.

The best way to accomplish this is to keep the slides simple. Limit each slide to 3-4 bullets, use fonts that are large enough to be seen from a distance and contrast with the background of the slide.

Use as few words as possible on each slide. Try not to use industry specific jargon. You do not want to confuse your audience or leave them wondering what you are talking about.

It is important to use graphs, charts and images, but use them selectively. You will not achieve any of your business goals simply because of how clever you are at creating graphically pleasing PowerPoint slides. Also, don’t forget that the slides should be easily printable on a black and white printer.

Put energy and passion into your presentation. Have fun and relax and make your audience feel at ease. We are hard wired to enjoy a story. We’ve been listening to stories since we were born. So, use the presentation to tell a great story about your business. Try to concentrate on the 3-4 most important issues you want to discuss. Don’t try to do too much.…

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