All Posts in "Ronnie Jackson"

Ad Fraud Hasn’t Come to Audio – Or Has It?

When we think of ad fraud, we tend to think of things like PPC ads, mobile apps, and video streaming platforms. What we normally call ad or click fraud is very easily perpetrated in a display environment. It is much harder to pull off with streaming audio. But that doesn’t mean ad fraud in the audio space is nonexistent.

Advertisers and audio platforms have long said that they don’t see a lot of ad fraud in the audio space. But recent discoveries by a number of ad fraud detection services seem to counter those claims. Granted, ad fraud in audio streams is not nearly as prevalent compared to display ads, but at least some experts say that audio streams are becoming more attractive to fraudsters.

Monthly losses from ad fraud in audio are estimated at roughly $1 million right now. Compared to the amounts lost via PPC ads, website banner ads, etc., that’s not a lot. But in terms of sheer dollars and cents, $1 million constitutes a significant monthly loss for advertisers.

How Ad Fraud Works

Ad fraud is a crime that works by fraudulently creating charges for advertisers by faking clicks, impressions, views, etc. One of the most common forms of ad fraud is click fraud, a scenario in which a fraudster simulates fake clicks knowing that every click represents a charge against the advertiser.

Media channels involving visual display are easy targets for fraudsters. With PPC ads, there are numerous ways to artificially inflate clicks. On a … READ MORE ...

Ronnie Jackson by — July 20, 2023 in Venture Partners
Moving Your Ebay Items

Moving your items on Ebay is not a simple task. There are many things that need to be considered and taken care of before the move. This guide will help you with everything you need to know about moving your Ebay items.

It is important to make sure that you have all the information before you start packing up your items. The first thing that needs to be done is take a photo of each item and make sure they are in good condition. Next, it is important to pack them up properly so they don’t get damaged during transportation or in the new house. Once all of this has been taken care of, it’s time to list them on Ebay again and ship them off!

What You Need to Know

Ebay is one of the largest and most popular online marketplaces in the world. It is a great place to sell your items, but it can also be a daunting task to figure out what you need to do to get started.

Here we will cover some of the most important steps you should take before you start selling on Ebay.

E-Commerce is an industry that has grown tremendously in recent years. With more than 600 million active buyers worldwide, e-commerce sites can provide an opportunity for both buyers and sellers all over the world. The market for e-commerce platforms has become very competitive with many options available for sellers and merchants alike.

Save Time and Money with These

… READ MORE ...
Ronnie Jackson by — November 24, 2022 in Venture Partners
Why Huntsville Small Businesses Need Marketing Services – 2

In the world of business, it is no secret that marketing is essential to success. For small businesses in Huntsville, marketing services can provide the boost needed to take things to the next level. By helping to create a recognizable brand and increasing visibility, marketing services can help small businesses in Huntsville compete with larger businesses. In addition, marketing services can help small businesses tap into new markets and reach new customers. For these reasons and more, small businesses in Huntsville need marketing services. 

The Benefits of Marketing Services: More customers, more revenue, better brand recognition 

1. Marketing services provide Huntsville small businesses with a number of benefits that can help them to succeed. 

2. By increasing customer numbers and bringing in more revenue, marketing agencies can help small businesses to grow and thrive 

3. Better brand recognition is another key benefit of investing in marketing services, as it can help businesses to stand out from the competition. 

4. If you’re looking for a way to boost your business, consider investing in marketing services from a reputable agency in Huntsville like Zellus Marketing. 

5. You could see a significant return on investment from investing in marketing services, so it’s definitely worth considering for your business. 

6. Marketing agencies have the expertise and experience to help you get the most out of your marketing budget, so you can focus on running your business. 

The Cost of Not Marketing: Fewer customers, less revenue, weak brand recognition 

When business owners decide not to … READ MORE ...

Ronnie Jackson by — October 29, 2022 in Small Business Investors
Seed Funding For Startups

How to raise seed funding for startups? This article will explain how to pitch to investors who will give you seed capital. You can seek out private investors, angel investors, or corporate investors, depending on the nature of your business. Once you’ve narrowed down the options, it’s time to prepare your pitch deck and start attracting investors. Ideally, you should have a clear understanding of your solution and growth potential. The more information you can provide to investors, the better your chances of raising money.

Angel investors

Angel investors provide seed funding for startups, usually in the form of equity. Typically, early-stage companies don’t qualify for debt investments, so investors only offer equity. In some cases, angels use convertible debt, such as a SAFE (Simple Agreement for Future Equity) or a convertible note. In general, however, angel investors only provide cash for equity shares. A founder must consider the company’s valuation before seeking a loan.

While friends and family are often a good place to start, a business pitch deck that includes a detailed financial projection is essential for attracting an angel investor. Investors look for a business that is going to grow, and a business pitch deck demonstrates the trajectory of growth. Having key personnel on the team will also help. Before looking for seed funding, an entrepreneur should make sure that they can demonstrate the product’s benefits and potential revenue.

Corporate investors

Seed funding is usually small and varies in size. The amount raised ranges from several hundred … READ MORE ...

Ronnie Jackson by — August 28, 2022 in Seed Funding
Why beginners should trade ETFs

ETF trading can be tricky for beginners who do not understand how they operate. Before placing any trades with real money, traders should always ensure they have a thorough understanding of what they are doing. In this article, we will explore what ETFs are, how they can be traded, and why they are great for beginners.

What is an ETF?

An exchange-traded fund (ETF) is a type of security that tracks a basket of assets, indexes, or commodities. ETFs are traded on exchanges, like stocks, typically offering lower fees and higher liquidity than traditional mutual funds. ETFs also offer exposure to a wide variety of asset classes, which makes them an attractive option for investors who want to diversify their portfolios.

Why trade ETFs?

The ETF trading method is a technical analysis strategy that uses exchange-traded funds (ETFs) to trade the markets. The ETF trading method is based on the principle that all market movements are linked and that tracking a basket of assets, indexes, or commodities makes it possible to profit from these movements.

Why are ETFs suitable for beginners?

ETFs are suitable for beginners because it is a straightforward product with which to trade, with a variety of benefits to the product:

The ability to trade a basket of assets or benchmarks

Trading ETFs allows beginner traders to profit from the movements of various asset classes without choosing individual and single assets to invest in. This can lead to natural portfolio diversification, and it can help beginner … READ MORE ...

Ronnie Jackson by — August 20, 2022 in Trading